MKT 340 : Principles of Marketing

ImportGenius provides complete real-time shipment records for all imports and exports of the United States, Russia, India and 15 other countries. ImportGenius users can view the importer, overseas factory, product, date of arrival, port of entry, and other essential details for every shipment.

Mergent Online, source for global business and financial information on over 10,000 U.S. public companies, and 17,000+ non-U.S. public companies, as well as extensive corporate and municipal bond, UIT, and dividend information. Find more information.

S&P Global Market Intelligence integrates financial and industry data, research, and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation, and assess risk.

The business research database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world. Find more information.

Business Insights allows researchers to use in-depth information on U.S. businesses, industries, and products.

Business Source Ultimate offers a wealth of peer-reviewed, full-text journals and other resources that provide historical information and current trends in business. The database includes more than 27,000 videos from Harvard Business Publishing, IGI Global, Kiplinger Washington Editors, the Academy of Management and other top providers, as well as more than 75,000 videos from the Associated Press. The Company View feature allows users to view detailed company information on finances, subsidiaries, products, employees and industry specifics for more than 1.1 million of the world’s largest public and private companies. The Content in Context feature allows students to investigate a company through contextual access to related information including SWOT analyses, case studies, industry profiles, market research reports, and more.

Contains company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - information about more than 40,000 global public and non-public companies including location, financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance from a network of 1,000 faculty members at Oxford, other leading universities, and think-tanks; Snapshots - market research overviews on 40+ industries and 40 countries.. Part of ProQuest Central.