Communication Studies Librarian
Recommended Article Databases
- Communication & Mass Media Complete (EBSCO)Provides content in areas related to communication and mass media. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study to create a research and reference resource encompassing the breadth of the communication discipline. Find more information.
- Communications and Mass Media (Gale OneFile)Gale OneFile: Communications and Mass Media meets the needs of researchers with journal articles on all aspects of the communications field, including advertising, public relations, linguistics, and literature.
- ABI/INFORM CollectionThe business research database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world. Find more information.
- Business Source UltimateBusiness Source Ultimate offers a wealth of peer-reviewed, full-text journals and other resources that provide historical information and current trends in business. View detailed company information on finances, subsidiaries, products, employees and industry specifics for public and private companies.
- Telecommunications DatabaseCovers industry and technology news in the area of telecommunications, including wireless, Internet, and long-distance industries. Includes over 140 titles, with more than 115 available in full text and searches more than 600,000 records, dating back to the early 1990's. Part of ProQuest Central. Find more detailed information.
- Social Sciences DatabasesSearch 29 databases related to the Social Sciences simultaneously.
Core IMC Journals
- Journal of Marketing
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. - Journal of Consumer Research
Publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. - Journal of Brand Management
Publishes peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials on topics including online or digital branding, brand metrics, luxury branding, brand ethics, corporate social responsibility, and more. - Journal of Marketing Communications
Publishes research on all aspects of marketing and corporate communication, corporate and product-related branding and promotion management. - International Journal of Advertising
Publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). - Adweek
Adweek is a leading professional (non-academic, non-scholarly) source of news and insight serving the brand marketing ecosystem. - AdAge
Published weekly, Advertising Age--or AdAge--is a professional (non-scholarly) publication that contains reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management.
Databases for Market Research
- Business Insights: GlobalBusiness Insights allows researchers to use in-depth information on U.S. businesses, industries, and products.
- Business Market Research CollectionContains company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - information about more than 40,000 global public and non-public companies including location, financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance from a network of 1,000 faculty members at Oxford, other leading universities, and think-tanks; Snapshots - market research overviews on 40+ industries and 40 countries.. Part of ProQuest Central.
- IBISWorldA comprehensive collection of Industry Market Research. IBISWorld is a powerful business tool to learn about existing clients or potential clients’ core industries of involvement & how changes to those industries can have an impact on you or your organization. Includes US NAICS Industry Reports, US Specialized Industry Reports, US Business Environment Profiles and Global Industry Reports. Find more information.
- PassportEuromonitor's Passport database contains data for countries around the world covering consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands, country risk and more. Features millions of statistics and in-depth reports on 27 industries with demographic, macro and socioeconomic data and analysis on consumers and economies in 210 countries worldwide. It is an award-winning market research database used by academic institutions and Fortune 500 companies to understand the global business environment in a time of rapid change and increased globalization.
Explore Open Access Repositories
The resources below are freely available databases that may include a variety of material: preprint (draft or preliminary) versions of articles, conference papers and/or posters, book chapters, white papers, and more. These repositories help speed up dissemination and enhance discoverability and access to early-stage scholarship across disciplines.
It is important to note that these materials have likely not been edited or benefited from the pivotal role of peer-review, which validates and improves the quality of final published journal articles.
- Marketing Research Network (MKT)An open access outlet for researchers to disseminate the latest ideas and scholarly work in marketing.
- Rhetoric & Writing Research Network (RWRN)Repository of scholarly research in contemporary and classical rhetoric and writing theory, professional and technical communication, argumentation and persuasion, visual and other multimodal writing, and more.
- SocArXivSocArXiv, open archive of the social sciences, provides a free, non-profit, open access platform for social scientists to upload working papers, preprints, and published papers, with the option to link data and code.
- Social Science Research NetworkThe Social Science Research Network (SSRN) is a huge open-access repository for scholarly papers in law, the social sciences, business, and some other disciplines. Hundreds of thousands of authors have posted abstracts and papers. SSRN has over 750,000 abstracts—and most of the papers are available for free download (PDF).
Books and Streaming Video Collections
Encyclopedia of Communication Theory by Call Number: ebookISBN: 9781412959377Publication Date: 2009A one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories.
Integrated Marketing Communications by Call Number: ebookISBN: 9783030764159Publication Date: 2022This core text explores the best ways to communicate effectively both in the present and in the future. Provides a critical overview to the modern communications issues found in industry and society today.
- Docuseek2Essential documentary films for higher education, includes over 800 streaming video titles. Searchable, interactive transcripts. Videos can be linked to or embedded in Blackboard. Features exclusive educational streaming access to content from Bullfrog Films, Collective Eye Films, Icarus Films (including The Fanlight Collection and dGenerate Films), Kartemquin Films, the National Film Board of Canada, Scorpion TV Sincerely Films, Terra Nova Films and Villon Films. Find more information.
- Ethnographic Video OnlineA comprehensive online resource for the visual study of human culture, behavior and society around the world. The collections contain over 1,300 hours of streaming video, including ethnographic films, documentaries, select feature films, and previously unpublished fieldwork. It’s also a resource for a study of the discipline itself: By placing examples of traditional ethnographic methodologies alongside indigenous-made films representing previously overlooked perspectives, scholars, teachers and students of anthropology can gain a sense of the discipline’s history and of its future direction. Includes access to Volumes 1 - 4.
- Feature Films for EducationMore than 675 feature films available to stream in a variety of genres.
- Kanopy StreamingStreaming films and documentaries available through the UNCW subscription.