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IMC: Integrated Marketing Communication Program

Program guide

Recommended Article Databases

Core IMC Journals

Databases for Market Research

Explore Open Access Repositories

The resources below are freely available databases that may include a variety of material: preprint (draft or preliminary) versions of articles, conference papers and/or posters, book chapters, white papers, and more. These repositories help speed up dissemination and enhance discoverability and access to early-stage scholarship across disciplines. 

It is important to note that these materials have likely not been edited or benefited from the pivotal role of peer-review, which validates and improves the quality of final published journal articles.

Books and Streaming Video Collections