LibGuides: MGT 352 X-Culture Project: Home

Recommended resources for PEST SWOT/Analysis

IBISWorld
A comprehensive collection of Industry Market Research. IBISWorld is a powerful business tool to learn about existing clients or potential clients’ core industries of involvement & how changes to those industries can have an impact on you or your organization. Includes US NAICS Industry Reports, US Specialized Industry Reports, US Business Environment Profiles and Global Industry Reports. Find more information.
Passport
Euromonitor's Passport database contains data for countries around the world covering consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands, country risk and more. Features millions of statistics and in-depth reports on 27 industries with demographic, macro and socioeconomic data and analysis on consumers and economies in 210 countries worldwide. It is an award-winning market research database used by academic institutions and Fortune 500 companies to understand the global business environment in a time of rapid change and increased globalization.
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Watch this Passport demonstration to learn how to create PEST Analysis: Passport Demonstration

Statista
Aggregates statistical information on over 60,000 topics from more than 18,000 sources, including market research institutes, trade organizations, scientific journals, government databases, and many other private and public resources. Find more detailed information.

Suggested eBooks

Maximizing the Value of Consulting
Provide organized, efficient, relevant consulting with lasting value Maximizing the Value of Consulting is an indispensable, practical guide for managing, measuring, and delivering the results that make internal and external consulting a lasting value to clients and the company.
The New Business of Consulting by Elaine Biech
Seismic changes occurring in the workforce are leading to more and more people entering the world of contract, freelance, and contingency work.
B2B marketing : a guidebook for the classroom to the boardroom
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice.
Cross-cultural practices in business and finance : frameworks and skills
ISBN: 9783031064401
This textbook explains the effects of culture on business practices and introduces students to the cross-cultural and international dimensions of working internationally, exploring topics across both business and finance.

MGT 352 X-Culture Project